Application of the Theory of Planned Behaviour to Leisure Choice
نویسنده
چکیده
The research reported in the present paper focused on psychological aspects of outdoor recreation, and on the relation between psychological variables and economic measures of value in the form of willingness to pay. The conceptual framework for this research was provided by the theory of planned behaviour (Ajzen, 1988; Ajzen and Madden, 1986). The theory's basic concepts are intention to perform a behaviour, attitude toward the behaviour, subjective norm, perceived behavioural control, and different kinds of beliefs that constitute the informational foundation for the behaviour. The hypothesized relations among these variables are shown in the following structural diagram (see Figure 1 correlations among the predictor variables are omitted for the sake of clarity).
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